It will be visible across all guest touchpoints, from check-in to boarding gate and on to the aircraft. The brand refresh is being rolled out today (17 January) across all brand platforms, with a new website design and new app design. The teal undercarriage means that Aer Lingus will be instantly recognisable to those on the ground. The body of the new look Aer Lingus aircraft will be white with a teal-coloured tail and engines, bringing a sleek, contemporary feel to the design. The Aer Lingus logo font has changed to ‘diodrum’ and the dominant colour is teal. So, the agency sought to affirm the airline’s position domestically by embodying the spirit of modern Ireland, while demanding reconsideration among new audiences to support the airline’s ambition of being the leading value carrier across the North Atlantic. The new logo still incorporates the famous shamrock. The new livery moves the airline away from the predominantly green fuselage in favour of a clean look designed to reflect the airline’s position as a modern and contemporary Irish brand. The first is within the new logo, the second sits on the tailfin, a third welcomes guests at the door, and a final surprise on the wingtip is in prime position for capturing on social media.Īer Lingus tasked creative consultancy Lippincott with creating a brand that would reflect the radically different airline it had become, yet preserve the emotional bond with Ireland that it has always had. Irish airline Aer Lingus (EI/EIN) has unveiled its new livery on an Airbus A330 at Dublin airport today. Guests will see four shamrocks on the new Aer Lingus aircraft livery. You can also add a badge holder in your airline colour. The new logo retains but restyles the iconic shamrock, adding a tilt to symbolise dynamism and speed, with heart-shaped leaves reflecting the warmth and hospitality of the brand. Logo: one color dye sublimation printing on both sides Fittings: Breakaway Connector, Metal Crimp+split ring+lobster claw Price for 1 lanyard only Optional Extra: For a smarter lanyard you can now add a Yo Yo Badge Reel with your airline logo.

The new brand identity supports Aer Lingus’ ambition to be the leading value carrier across the North Atlantic, according to a release. Aer Lingus has unveiled a refreshed brand with updated logo and new aircraft livery, reflecting the airline’s position as a modern and contemporary Irish brand that competes on the international stage.

Aer lingus logo